Gaining exposure online is more and more important as time goes on. The good news is that even if you’ve been in business for 20 years and still don’t have a website it really isn’t to late. All you need is some professional advice and a guiding hand to make sure you get setup correctly and just get started. I’d even go so far to say that even if you don’t have a website, you’re probably in better shape than somebody who has a website setup poorly or one that has had SEO done to it.
We asked Nate Meyer from BigLeagueSearch.net: SEO Agency to give businesses some valuable tips for getting started right on the web. Here are some tips for those Omaha business owners just looking to get up and running on the web. If you implement these tips you will be on the right path to having a successful digital marketing campaign for your business.
- Get a modern website: It is easier than ever to get a modern looking website up and running without breaking the bank. There are a number of do it yourself options like Square Space and Wix but we really recommend you find a qualified web designer to setup a WordPress website. WordPress powers hundreds of millons of sites on the web from big to small. There are thousands of free and cheap plug-ins that let you add advanced tools to your site for your customers. It’s easy for business owners to go in and write a quick blog to keep their site up to date with fresh content. If you’re just looking for a simple 5-8 page website they be prepared to send about $1,000 on getting that setup by a professional and no more than $15 a month for hosting.
- Make sure you have your most important business citations setup: Here are key business accounts you need to get setup to help establish your brand online: Google My Business, Facebook, Yelp, Manta, Twitter, Pinterest. Make sure set these accounts up completely, fill in every field they give you. Verify your business with Google so they know you are a real company and you can start accepting reviews.
- Speaking of reviews, they are VERY IMPORTANT: Did you get that? Reviews are super important. Develop a plan for asking your customers to go on Facebook, Google or Yelp to give you reviews. People look at reviews all the time when deciding who to hire for a job. Don’t think you’re being pushy by asking your customers. Think about incentiving them to give you a review too. A good review on any of the platforms I mentioned is worth at least $10 to you so offer to send them a discount coupon or a gift card to a local restaurant in exchange for that review. If you spend $100 on gift cards for reviews but it gets you $10,000 in future business, that is money well spent right?
- Come up with a plan to stay active on social media: You don’t have to post every day but posting pictures of the work you’ve completed or sharing industry news once a week shouldn’t be to difficult to do. There are sites like Buffer.com that help you schedule a week or month’s worth of posts from a single interface. We also recommend you check out Quuu.co, they sift though the news stories for over 2 hundred categories and feed them to your buffer account so you are always sharing fresh and valuable content.